MBA :--- FOR MARKETING

INTRODUCTION

Understanding the politics of globalization may have been a luxury once; but now it is simply a necessity. Despite the ease with which it is often conducted, doing business across borders is not the same as doing it at home. Rather, it entails a whole new set of managerial challenges: reassessing competitive advantage; evaluating diverse political environments and legal structures; considering the impact of currency fluctuations and trading regimes; and understanding widely disparate cultures and business norms.

OVERVIEW OF THE PROGRAM

This MBA program is apt for students who wish to excel in today’s dynamic global business world. To help students realize their dreams, this unique course is designed to cover general management areas like Principles and Practices of Management, Management Accounting, Economics and Business Communication, which build a foundation of various management theories, concepts and practices.

DURATION OF COURSE

The duration of MBA program is two years, while the registration is valid for three years.

CURRICULUM

CODE
1ST SEMESTER
CODE
2ND SEMESTER
001
Principles and Practices of Management
007
Production / Operations Management
002
Organizational Behaviour
008
Financial Management
003
Management Accounting
009
Human Resource Management
004
Managerial Economics
010
Marketing Management
005
Business Communication
011
Strategic Management
006
Business Law
012
Management Information System
CODE
3RD SEMESTER
CODE
4TH SEMESTER
013
Consumer Behaviour
017
International Marketing
014
Sales and Distribution Management
018
Marketing Research
015
Advertising and Public Relations
019
Human Resource Management
016
Cases in Marketing Management
020
Industrial Marketing
   
021
Research Methodology & Project Report

FEES

The total fees for MBA program is Rs.45,500/- (Including all the charges).