MBA For Marketing

Introduction

Understanding the politics of globalization may have been a luxury once; but now it is simply a necessity. Despite the ease with which it is often conducted, doing business across borders is not the same as doing it at home. Rather, it entails a whole new set of managerial challenges: reassessing competitive advantage; evaluating diverse political environments and legal structures; considering the impact of currency fluctuations and trading regimes; and understanding widely disparate cultures and business norms.

Overview Of The Program

This MBA program is apt for students who wish to excel in today's dynamic global business world. To help students realize their dreams, this unique course is designed to cover general management areas like Principles and Practices of Management, Management Accounting, Economics and Business Communication, which build a foundation of various management theories, concepts and practices.

Curriculum

CodeFirst Semester
001Principles and Practices of Management
002Organizational Behaviour
003Management Accounting
004Managerial Economics
005Business Communication
006Business Law
CodeSecond Semester
007Production / Operations Management
008Financial Management
009Human Resource Management
010Marketing Management
011Strategic Management
012Management Information System
CodeThird Semester
013Consumer Behaviour
014Sales and Distribution Management
015Advertising and Public Relations
016Cases in Marketing Management
CodeFourth Semester
017International Marketing
018Marketing Research
019Human Resource Management
020Industrial Marketing
021Research Methodology & Project Report
Duration of CourseThe Special Advantage Course Fee
The duration of MBA program is two years, while the registration is valid for three years.The total fees for MBA program is Rs.45,500/- (Including all the charges). / NRI students 5000 extra