MBA For Marketing

Introduction

Understanding the politics of globalization may have been a luxury once; but now it is simply a necessity. Despite the ease with which it is often conducted, doing business across borders is not the same as doing it at home. Rather, it entails a whole new set of managerial challenges: reassessing competitive advantage; evaluating diverse political environments and legal structures; considering the impact of currency fluctuations and trading regimes; and understanding widely disparate cultures and business norms.

Overview Of The Program

This MBA program is apt for students who wish to excel in today's dynamic global business world. To help students realize their dreams, this unique course is designed to cover general management areas like Principles and Practices of Management, Management Accounting, Economics and Business Communication, which build a foundation of various management theories, concepts and practices.

Curriculum

Code First Semester
001 Principles and Practices of Management
002 Organizational Behaviour
003 Management Accounting
004 Managerial Economics
005 Business Communication
006 Business Law
Code Second Semester
007 Production / Operations Management
008 Financial Management
009 Human Resource Management
010 Marketing Management
011 Strategic Management
012 Management Information System
Code Third Semester
013 Consumer Behaviour
014 Sales and Distribution Management
015 Advertising and Public Relations
016 Cases in Marketing Management
Code Fourth Semester
017 International Marketing
018 Marketing Research
019 Human Resource Management
020 Industrial Marketing
021 Research Methodology & Project Report
Duration of Course The Special Advantage Course Fee
The duration of MBA program is two years, while the registration is valid for three years. The total fees for MBA program is Rs.45,500/- (Including all the charges).